I'm a strategic leader with a focus on creating outstanding digital experiences and successful projects. With over 18 years of experience in digital, I've worked across a range of industries and sizes - from startups to established global brands.
I create inspiring project visions, strategies and tactics. I build 360 degree competitive analyses, in-depth research plans and go-to-market playbooks. And I also wear many hats to help teams launch and grow - from project management to user testing to in-market performance optimization.
Some of my current and previous clients include Airbnb, Rock Ventures, The North Face, 7 For All Mankind, Obama for America and Ka'ana Resort, as well as agencies and consulting firms Matchpoint, Fluid, Inc. and Zobrist Consulting (an IBM Partner).
A successful digital project starts with the problem, a vision and shared, trackable goals. Here's how we get there.
An organizational deep-dive by an impartial external observer uncovers sometimes surprising insights. I also get curious about your customers and want to understand what they want, need and love.
An overview of direct and indirect competition clarifies the landscape and helps you to understand who is setting the benchmarks and where you can beat them.
I highlight opportunities and challenges, and develop the strategic ideas that anchor the project goals and approach.
Mission and Vision
A strategic mission and clear goals give the team a platform to work from and a strong vision of success.
Team Leadership and Project Management
I consistently, successfully lead teams in developing digital experiences that meet traffic, sales and brand goals.
Strong communication and organization ensure that fast-paced sprints are productive and successful.
I'm dedicated to making my teams successful. Need someone to jump in and edit copy? Run a user test? Chances are, I've done it before and am up for the challenge.